Australian Competition Consumer Commission †Myassignmenthelp.Com

Question: Discuss About The Australian Competition Consumer Commission? Answer: Introducation The ACCC took an action against TPG in the Federal Court of Australia alleging that the ads by TPG were confusing and false because the main headlines proposing less price of ADSL2+ service were different from the terms of offer. Further the advertisement was in contravention of s 53C(1)(c) of the Trade Practices Act 1974 as it did not specified a single price explicitly for its services (High Court of Australia 2013). The full high court concluded differently from the primary judge that except the first television all the advertisements were not misleading. Further the full court was of the view that in order to decide whether the advertisement was of misleading nature or not the dominant message was important. First, TPG's objective viewers did not comprise of possible buyers who aimed at buying a particular service dedicated on the motive of their buying. And also its advertisement created an interruption in the mind of the purchaser. Secondly, the Court failed to realize that the misleading nature of the advertisements had to be decided by examining whether the advertisements were appropriate to carry the possible buyer into negotiation with the company (TPG). I would suggest that the advertising campaign should explicitly provide the details of the internet services and also should clearly give an account of the extra charges that would be leviable as basic rent of the home telephone line and the minimum fee for the setup of the same (High Court of Australia 2013). References High Court of Australia 2013, Australian Competition and Consumer Commission v TPG Internet PTY LTD. Available from: https://www.hcourt.gov.au/assets/publications/judgment-summaries/2013/hca54-2013-12-12.pdf High Court of Australia 2013, Australian Competition and Consumer Commission v TPG Internet PTY LTD. Available from: https://www.austlii.edu.au/cgi-bin/sinodisp/au/cases/cth/HCA/2013/54.html?stem=0synonyms=0query=title(Australian%20Competition%20and%20Consumer%20Commission%20and%20TPG%20Internet%20Pty%20)