Leisure And Recreation: Museums

blank And Recreation MuseumsIn this piece of feed I pay back discussed the recital of the museum and its establishment in capital of the United Kingdom including its unique characterstics.The possible key ch on the wholeenges organizationd by the draw poker in coming future and the ways to combat these ch wholeenges by freehanded pro adhered management including range of aspects va burnt is the opportunity available to an individual subsequently completing the immediate necessities of life, when he or she has the freedom to choose and lock in an experience that is expected to be personally satisfyingFrom Edexcel Leisure and Recreation Course SpecificationThe term leisure is an ever changing concept that reflects the reliable social and economic conditions and aspirations, adapting in response to consumer prerequi commit and expectations The idea of leisure being described as a domain of mind originated with Aristotle. He believed that leisure was a knead of self-indulge nce and self-improvement.Leisure is seen as a mans greatest possession because it is essential for self development. It forces us to step back from the constant pressures of daily life in coordinate for us to see what is really important (Aristotle internet website)IMPORTANCE OF emptyEach person has their lay aside opinion of what leisure means to them and at that spatial relation is no set definition of the word as it c every brands a big range of things. leisure m and how it is spent is an individuals choice and the way in which they sp curiosity it whether it be home based, active or passive. As dour as the individual gets propitiation from this leisure time then it has been use to its likely.Leisure is important because every whizz needs a little bit of peace of mind in their life. Having leisure helps a person relieve stress, rich person time to themselves, and just to recharge their body and mind. Leisure is very important for unmatcheds mental and physical heal th. It provides an opportunity to spend time as you want by from regular work stress with family and friends. It is very important for an individual to scratch time out for itself as it bring about a authoritative flow of energy in an individual.Leisure as a bunk has changed enormously over the cash in ones chips 100 days. With the arrival of bracing technology some forms of leisure turn out increased their range of activities hugely. 100 years ago art was considered to be drama, submit shows, architecture and so on. without delay it include many assorted forms. Broadcasting, Film Production and Video were all aspects of the Art Council that received funding in the last year. These have solitary(prenominal) been considered arts in the last century. The Government, private companies and sendors have in addition nonice the commercial side of leisure. From this information it thunder mug be concluded that over the last 100 years leisure has evolved from something that is the opposite of work to something that is alert in our everyday lives.Madame tussauds is among the popular leisure loss leader of the present time, it is rest at its place from last 200 years but getting more(prenominal) popular with time for the kind of unique entertainment it is providing to its visitors. Celebrities stand up images draw visitors towards itself. IT is a kind of place which has all kind of attractiveness in it from past to present both for history lovers and for young tender youth.It helps to make visitors dreams come true when they want to touch or catch the personality they similar ,which otherwise my not be possible for them because any it has become history or is very big celebrity of modern time ,whom one suffert meet. Is it real or is it come up? sometimes its hard to tell the difference when youre at Madame Tussauds Wax Museum .This unique museum of its own kind has entertained about 500 million visitors since it frontmost opened. The foo l Market for Madame Tussauds is to attract all types of consumers, from all social classes. As soundlyheadhead as Domestic and Overseas visitors. (Refer to appendix 5)capital of the United Kingdom is a global city having peple all just about the world with different cultures.The management of Madame tussauds when markinging market place has taken advantage of this feature of the city and has kept different types of wax sculptures which visitors want to see for sheath to attract Asian visitors on that point ar various political, sports ,and entertainment figs in the museum.According to the student pack of Madame Tussauds, it identifies their incumbent Market as Demographics Segmentation according to social class. (Refer to appendix 6)Kotler (1994) believes marketing a reaping/ serving, includes potential guests for using this specific product/service. Therefore, constitutions ordain usefully market their product/service according to the Segment of market. This has been cognise as Target Market.Additionally to Lancaster Reynololds (1999), indicate that, in order to spring up target segment, the constitutions has to break down the amount of the total market into different sub-groups / segments, according to their needs and wants, in-order to make the product/service attract consumers indoors that market segment.Madame Tussauds uses segmentation and targeting market, because it provides many return to their governance, such as It allows the arrangement to identify their node groups with different requirements and wants The exposition objective lot be get hold ofd easily. For example profit maximisation and foresightful term growth When on that point are market gaps in a market, it is assessed and then satisfied, this can be done by using unique product / promotional offerings By handling marketing mix, in order for competence recognise the target needs. This will lead to an increase customers satisfactionhistoryThe name of Madame Tu ssaud is a famous one known the world over. Most people have heard of the waxwork armys that have her name attached to them, but there was a real woman later on whom subsequent exhibitions were named.Madame Marie Tussaud was born Marie Grosholtz on December 1st 1761, in Strasbourg, France. Maries father, Joseph Grosholtz, had been a soldier during the Seven course of study War, but had died two months prior to Maries stemma. After Maries birth, her grow, Anne Made, moved both of them to Berne, Switzerland, Maries mother obtaining a job as a housekeeper with Dr. Philippe Curtius. In some sources Curtius is named as Maries uncle, though this is probably cod to friendship rather than blood ties. Curtius was a delicate physician, who used wax models he made to demonstrate anatomy. Curtius passed on his knowledge of wax mould to Marie.In 1765 Curtius moved to Paris in order to set up a waxwork show, one of his first casts was of Louis XVs mistress, Marie-Jeanne du Barry. Two year s later Marie and her mother joined Curtius in Paris. It took until 1770 for Curtius to be in a position to host his first exhibition, but it immediately became a success attracting large audiences. By 1776 Curtius exhibition was such a success that it moved to the Palais kingly. During this menstruum Curtius continued his tuition of Marie, and soon she was modelling her own waxworks. She met a number of famous individuals her first wax figure was of Francois Voltaire in 1777, and was quickly followed by Benjamin Franklin and Jean Jacques Rousseau.In add-on to famous individuals, Curtius exhibition was in like manner visited by the French Royal family. Curtius spread out his waxworks into a second location, the Caverne des Grands Voleurs on Boulevard du Temple. Marie though had been picked as tutor for the artistic education of Elizabeth, King Louis sixteens sister. Living at the Royal court at Versailles caused problems when the Revolution came. Arrested for allegedly having r oyalist sympathies, Marie was imprisoned in La Force prison alongside aristocrats and other sympathisers.It is not produce wherefore Marie was saved from the guillotine, her talent at making death masks whitethorn have been one, although her acquaintance with Robespierre and Napoleon may have helped. What ever the reason, Marie neer exampled the guillotine, although she was forced to make death masks from the victims of it, these included friends like Louis XVI and Marie Antoinette. In prison she shared a cell with Josephinede Beauharais, the future Empress Josephine, and unitedly the two friends were eventually released.Upon the death of Curtius in 1794, the whole waxwork show was left to Marie. In the following year, Marie married an engineer, Francois Tussaud, and before 1800 Marie had given birth to two sons, Joseph and Francois. The thriving profession of pre-revolution days though struggled in the copulation depravation of the New France. To improve their prospects Mar ie made the decision to take her waxworks on pilgrimage.In 1802, Marie along with Joseph travelled to London, with her collection of death masks and wax figures. Resumption though in Revolutionary/Napoleonic War between Britain and France, meant that Marie was stranded, separated from her maintain and second son. Extending her charm, Marie took her waxworks on a tour of Britain and Ireland, a tour which would last 33 years. Francois joined Marie in Britain in 1821, following the deaths of Maries husband and mother.The tour came to end in 1835, when Marie found a permanent base for Madame Tussauds on Baker Street. The permanent site was soon attracting a large audience, pull to the Chamber of Horrors, where victims of the French Revolution and famous murderers and criminals were exhibited. Marie wrote her memoirs in 1838, as her collection continued to grow, the figures of Nelson and Sir Walter Scott were added.Marie died in her sleep in London on fifteenth April, 1850.Madame T ussauds though continued to thrive, first through her sons and then grandsons. It was her grandsons who moved the exhibition to Marylebone Road in 1884, and since then other branches have been established in Amsterdam, Las Vegas, New York, Washington DC, Hong Kong and Shanghai. The modern Tussauds continues in the traditions of its founder, creating wax figures of the most notable individuals of every generation.location and charactersticsThe attraction is on the corner of Allsop Place and Marylebone Road, to the coupling of Central London. The nearest underground station is Baker Street, which is on the Jubilee, Bakerloo, Metropolitan, rung and Hammersmith and City lines. Its distinguishing green dome used to house the London Planetarium. putting surface dome of Madame TussaudsHistory of locationFollowing a successful tour of the UK, Madame Tussauds established a permanent base for her exhibition in London as the Baker Street Bazaar in 1835. Visitors paid tanner for the chance t o meet the biggest names of the day. The attraction moved to its present site in Marylebone Road in 1884. As fame grows it is a frequent poster that crowds of people can reduce enjoyment of the exhibit by change magnitude queuing times and causing crowding that has prompted complaints and many patrons to ask for refund outset timesOff-peak opening times are generally 930am to 530pm. Off-peak periods are weekdays and non UK school holidays. broadside opening times are 9am to 6pm. Peak opening times are weekends, UK school holidays, bank holidays and the whole of the spend period (July through August).In 2008, the opening times in the pass period were 9am to 7pm.Occasionally the attraction shuts early if there is a incorporated event happening. Zones inside the attractionA-List Party lineally Blush, this is the first inhabit on the tour. Included in this room is the Big Brother experience, confirming figures such as Samuel L Jackson, Morgan Freeman, Leo DiCaprio, Nicole Kidman David and Victoria Beckham and Robert Pattinson. It is designed to sprightliness like you have stepped into a celebrity portiony, with wax figures dotted around the room.High School melodious Hannah MontanaLaunched in 2008, this room has a figure of Zac Efron as the character of Troy Bolton from the High School Musical franchise. The room is set like a wicketball court and a locker room. It is interactive in that if you successfully shoot a basket a crowd will cheer. In addition the lockers have dimension of other characters of the movie. This partition also includes Miley Cyruss wax figure. There is also a karaoke facility, in which a person can sing Mileys songs.Premiere night (Movie Room)This zone houses four Bollywood figures as well as celebrities from Hollywood, including Steven Spielberg, Jim Carrey and Audrey Hepburn. It also has some(prenominal) fictional characters Shrek (which has a squeezable stomach), Spiderman, the Incredible Hulk (which had to be airlifted in to the attraction due to its size) and the smallest wax figure ever made,1 Tinker Bell.Sports ZoneThe Sports zone has several interactive elements. Putt a golf ball with tiger Woods, stand on boxing scales conterminous to Mohammed Ali and see what weight you would throw away for in boxing, take a penalty on a realistic reality screen, and ride a bike next to Lance Armstrong.A Royal AppointmentIn the Royals there is an opportunity to stand next to Queen Elizabeth II of the United Kingdom and Prince Philip, Duke of Edinburgh, Charles, Prince of Wales, Camilla, Duchess of Cornwall, Prince William of Wales and Prince Henry of Wales.CultureA mixture of cultural icons fill this line of business, including Albert Einstein, Stephen Hawking, Pablo Picasso and Charles Darwin.Music MegastarsA mixture of medicine stars from across the decades appear in an celestial sphere with a music stage complete with glitter balls. Music icons include Beyonce, Jennifer Lopez, Madonna, Britney Spears, L eona Lewis, Kylie Minogue, Amy Winehouse, Tom Jones, phellem Marley, Justin Timberlake and Freddie Mercury. The Beatles in this area appear on the album cover of Sgt. Peppers solitary Hearts Club Band.World LeadersThe World Leaders area of the attraction contains political and spiritual leadership of the World past and present. The new figure of Barack Obama dominates this area he is standing in a pose of the Oval Office which has a replica of the Resolute desk. Other leaders in this area include Margaret Thatcher, Winston Churchill, Nicolas Sarkozy, Ronald Reagan, Tony Blair, Benazir Bhutto, Martin Luther King, Mustafa Kemal Ataturk and Gandhi.The World Leaders area is also noted for its inclusion of controversial figures, including Adolf Hitler, Saddam Hussein and Robert Mugabe. Mother Teresa is one of the very few icons to ask not to be made, saying her work was more important, not the person2. Another notable omission from this area is current British Prime Minister Gordon Brown the company said it has not been made into a wax figure due to his low popularity and not being elected into the position of Prime Minister, having assumed the position after the retirement of Tony Blair.3Chamber of Horrors and ScreamThe Chamber of Horrors is the horror section of Madame Tussauds, which showcases series killers and murders. Included in this area are Guy Fawkes and Dennis Nilsen. This area also exhibits the original guillotine blade that killed Marie Antoinette.The Scream experience (formally Chamber Live) is a live-action, actor-led scare maze. It is based on the premise that several serial killers have been let loose in the chamber. This attraction is not suitable for with child(predicate) women and children under 12 years of age.Behind the Secenes and History of Madame TussaudsThis area shows the history of Marie Tussaud, and how she started creating wax figures. It also has an area on how the scupltors make the figures, using Beyonc as an example.Spirit of London rideThe Spirit of London is a ride ride in which visitors sit in London taxis and are taken on a journey through the history of London. The ride starts in Tudor times and ends in the 1980s, passing through the times of Shakespeare, the great Fire of London, the Industrial Revolution and the Swinging Sixties. The ride has commentary in a few languages and a photo is taken near the end of the ride which can be purchased when disembarkeTop of FormBottom of FormTop of Form jam BondThe James Bond area contains the figures of Daniel Craig and Judi Dench. It has on display an original motorbike used in the James Bond movie Casino Royale.Warhols WomenThe Warhols Women zone contains the figure of Andy Warhol as well as the female celebrities he famously portrayed, including Marilyn Monroe in the classic pose where her skirt is blown upward, Liza Minnelli, Judy Garland, Jerry Hall and Jackie O.About Madame TussaudsMadame Tussauds has branches in 8 major cities (Amsterdam, Berlin, Hong Kong, Shanghai, New York, Las Vegas and Washington, D.C.). A 9th attraction in Hollywood is aforethought(ip) for 2009.Madame Tussauds is part of the Merlin Entertainments group, which also owns the London Eye, the Dungeons, Sea Life Centres and Legoland stripping Centres, as well as theme parks including Alton Towers, Chessington World of Adventures and Thorpe jet in the UK, and Gardaland in Italy.KEY CHALLENGES TO BE FACED BY THE order of battleSwar brooke(2002) states without visitor attractions there would be no need for other touring carry service and tourism as such would not exist without them. various attractions provide their customers with services that are available with in the attraction for example some give their visitors a day out ,others give educational services,some give their customers ancilliary operations but Madme tussauds is one that entertain its visitors with combination of all above mentioned services due to which it is important that this work is put into place to deal with consumers content health and safety and to make sure of their retroflex visits. To maintain this touchstone of excellence the tussauds organisation may possibly face some challenges in future specially inMarketing and rivalCustomer careHuman resource managementSWOT digestThis can be used in order for the organisation to achieve their objectives. This procedure is an effective method of identifying businesses Strengths and Weaknesses, and to examine the Opportunities and Threats they face. Often carrying out an psychoanalysis using the SWOT framework that will be enough to find changes, which can be usefully made. Swift (2000)According to Hannagan (1992) he outlined SWOT analysis asA SWOT analysis helps to focus precaution on the key areas in an organisation that need to be taken into account in producing a marketing broadcast.A SWOT analysis is a smmary of the marketing audit. It extravagantlylights internal differential strengths and weaknesses form the customers point of view as they relate to external opportunities and threats.Madame Tussaud s is like any attraction/organisation that analysis its internal factors this is carried out in the marketing touch, to analyse the effectiveness of the business operation and their internal factors, which do work to their success. This is achieved by conducting the SWOT analysis.MARKETING AND COMPETITION In todays world of business and economics makets have become very agonistic therefore taking into custody consumer is no longer enough .Organisations must start giving attention to their competitors , if want to have share in the market. (kotler 2003) As it is stated before, Madame Tussauds it is a large organisation within the travel and tourism industry, therefore it face high standard of challenger not only in London but all around UK,which can become stronger in the future. that is why more effective marketing is required to survive in the emulation However, it uses circul ation channel for more knowledge of their product national and international.They mainly deliver the sensory faculty of their product/service through the Internet, as it is global. However, other sources of promoting and awareness of their product is mainly done through Media, in the form of posters at tube stations and bus sides which is mainly and to channelise the brand to a wider audience, public relations, portraits, business development and Banqueting Co-operate Entertaining,The ground objective of the organisation is to stay London top paying attraction,therefore a marketing scheme should be in terms of its target,current and potential market study and their process of promotion in order to attract their product to their customer by distribution. However, the aim of promotional planning in the long run is not just to inform, but to promote customers to purchase products/services or, to adopt ideas. Therefore, effective promotion is usually attained by well researched for tracking gross sales levels and attitude patterns toward consumers needs, this means objective must radio link to the target aimed. This can be achieved by updating, convincing and highlighting the organisation current and potential target markeCUSTOMER CAREEnsuring that customers are provided with part services every time is a key in organisational success. Like other tourist attractions Madame tussauds may also face the challenge of delivering quality customer care.The organisation should note that words of mouths from satisfied customers is a free advertising and ameliorate reputation and above all an increased revenue.Tussauds organisation should maintain a high standard of customer care cultivation with in the exhibition to achieve goals likeIncrease salesGain a competitive advantageMaintain consumer loyaltyAttract new consumersGain customer satisfactionEnhance the visitor attraction imageFor achieving high standard of customer care the organisation must improve Their que uing process in term of not making consumer to wait for a long period to enter the exhibition Signs around the exhibition for committee (such as direction for facilities for disabilities segment)Having more staff speaking different languagesHaving effective management that can handle crowdHUMAN RESOURCESHuman resource management can also be a challenge as selection and recruitment costs will be much more due to the high presence of staff at visitor attractions. Competition in the service sector offering prmanent employment can detract suitable applicants from applying for positions within visitor attractions. With the high staff turnover consistency will be difficult to maintain within visitor attractions, which inevitably will have a negative effect on the quality of service delivered to customers. This is due to the fact that to be able to deliver quality services to consumers requires skilled and well-trained employees. As many employees of visitor attractions are employed on short-run contracts, operators may be less willing to invest in training and development for time of yearal staff. In Scotland the Association of Scottish Visitor Attractions encourages its members to invest in training and development for all staff, whether full or part time, seasonal or permanent. Many operators of attractions dislike spending money on training and development for seasonal employees as there is the possibility of the employees not returning the following year. Operators are being encouraged to invest in training and development as this has proven to lead to a stronger more motivated workforce. If employees are enable and empowered to deliver a quality service, employee turnover should reduce, and employees affected by seasonality would be easier retained for the next season to come.They mainly deliver the awareness of their product/service through the Internet, as it is global. However, other sources of promoting and awareness of their product is mainly done throu gh Media, in the form of posters at tube stations and bus sides which is mainly and to communicate the brand to a wider audience, public relations, portraits, business development and Banqueting Co-operate Entertaining,The prime objective of the organisation is to stay London top paying attraction,therefore a marketing strategy should be in terms of its target,current and potential market study and their process of promotion in order to attract their product to their customer by distribution. However, the aim of promotional planning in the long run is not just to inform, but to promote customers to purchase products/services or, to adopt ideas. Therefore, effective promotion is usually attained by well researched for tracking sales levels and attitude patterns toward consumers needs, this means objective must link to the target aimed. This can be achieved by updating, convincing and highlighting the organisation current and potential target market.At the same time one of their targ et is to carry out a promotional action plan to tsarget market, attract all types of consumers both domestic and overseasCONCLUSIONOperators in todays business environment face many challenges as we have seen in bring quality services to visitors of their attractions. By putting in place suitable measures and processes, and ensuring their employees are capable of knowledge about efficient customer care training, confidence and incentive in which to perform at their best, operators can gain an competitive edge in their market, and deliver customer satisfaction s every time.